May 29, 2014

Broadway Theatre League of Utica (BTL) today announced its exciting new 2014-15 subscription season. In addition, BTL announced a new arts and education campaign, as well as the reduction of single ticket prices for students and seniors in certain areas of the theatre.

The new season has something for the theatregoer in every age group, including many family-friendly titles. The season also begins with a brand new tech show– ANNIE.  A tech show marks the first time the cast, crew, and set for a Broadway touring production are together in one place. This requires the cast and crew of the show to be in Utica for several weeks, creating a significant economic boost for local businesses– between $1.2 and $1.5 million.

The complete 2014-15 season line-up includes:

Annie, September 22 & 23, 2014
Elf – The Musical,  November 10 & 11, 2014
Nice Work If You Can Get It, January 27 & 28, 2015
Sister Act, February 17 & 18, 2015
Beauty and the Beast, April 7 & 8, 2015
Anything Goes, April 21 & 22, 2015

New subscriptions go on sale June 2. Call (315) 724-7196 to secure your seats.

Arts and Education

In addition to the new season, Broadway Theatre League announced a new arts and education campaign to help get more school-aged students into the theatre. The mission of the program is to provide every student within 40 area school districts exposure to the arts through a Broadway Theatre League show at least once before their graduation.

In January, BTL hosted a matinee of Memphis, The Musical offering $5 tickets to nearly 1700 local students. By raising additional funding, with the help of local businesses and individuals, BTL plans to offer a similar program in the 2014-15 season.

“We are committed to making our programs accessible to everyone regardless of their ability to pay,” said Erika Heintz, coordinator of programs and production.  “We believe an education in the arts enriches life, fosters compassion, and allows a child to grow confidently as an individual while helping them to succeed in their academic life,” she added. 

Broadway Theatre League is a 501 © (3) not-for-profit corporation.

Reduced Ticket Prices

Finally, in an effort to get as many individuals as possible into the theatre at an affordable price, Broadway Theatre League is expanding the area for student-priced tickets, and offering a discount on single tickets for senior citizens aged 65 and older.
Broadway Theatre League has offered a 50% discount on tickets for students aged 4 through college in “D” & “E” pricing levels of the theater. However, in 2014-15 BTL is extending that 50% discount to the “C” pricing level as well. That means students can attend a show for $27.25, $24.25, or $22.25, including all fees.

Additionally, senior citizens 65 and older will also enjoy a 10% discount on tickets in pricing levels “A”- “E”. In the past, Broadway Theatre League has not offered a discount on single tickets for senior citizens.

“At Broadway Theatre League it is our mission to get as many populations as possible into the theatre to enjoy a show,” said John Fehlner, executive director. “Whether you are a student, parent or grandparent, our diverse new season and more affordable ticket pricing has something for you. Join us; you won’t regret it!”

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